Innovation Solutions & Market Mapping

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Innovation Solutions & Market Mapping

Innovation for the sake of innovation often lacks focus. To be successful, it needs to be tied into the strategic direction of the organisation and help to solve real organisational challenges. With this in mind, we work with organisations to develop their thinking on their biggest challenges and map potential solutions with them. See more below.

Innovation Solutions

Innovation for the sake of innovation often lacks focus. To be successful, it needs to be tied into the strategic direction of the organisation and help to solve real organisational challenges. With this in mind, we work with organisations to develop their thinking on their biggest challenges and map potential solutions with them. We will the seek the most effective ways to deliver on these solutions, whether that be internally focused, co-developing solutions with startups in your space, buying in appropriate technologies or even acquiring startups outright if that is the most appropriate path. Journey Partners act as the catalyst for matching problems and opportunities to those best suited to bring those ideas forward.

Market Mapping

Disruption is now coming not just from your competitors, but from organisations in entirely different fields, making it very challenging to see where the next disruption may come from. Technological advancement means that you need to have the best offering possible in all parts of your business to be in a position to compete. This new market paradigm means it’s more challenging than ever to predict where change may come from, and what shape that may take. We take that burden from you, mapping out the innovation marketplace to explore who your competitors are working with, what new technologies are coming through, and what business models have been created that may create that disruption in your business. This allows you to be ahead of the game in adapting when the inevitable happens.

Customer Engagement

Customers are becoming increasingly savvy in their engagement with organisations, both in terms of B2B and B2C. Therefore, a different approach is increasingly being taken to truly engage customers in your company’s journey. We support organisations in developing innovative approaches to their customer base, opening up new markets and new approaches to brand and market development that make your company stand out in the market place.